Our Approach
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We are Catalyst & Co.
We Catalyze Movements!
What is "Rebel Marketing"?
Rebel Marketing: Catalyzing Organic Connections
Experiential marketing immerses audiences in brand experiences, creating memorable connections. At Catalyst & Co., we use grassroots mobilization and partnerships to drive change - this is "Rebel Marketing".
Rebel Market challenges capitalism, empowering movements through immersive, community-driven experiences. This organic networking lays the groundwork for lasting partnerships.
"Rebel Marketing"
Cultivating Organic Connections
Catalyst & Co. pioneered "Rebel Marketing" - a grassroots strategy prioritizing authentic relationships, sustainable growth, and memorable experiences. By activating the power of local talent, we create collaborative opportunities that showcase creativity and invest in community.
Our organic networking model harnesses personal connections to foster trust, loyalty, and word-of-mouth growth - leading to increased brand advocacy and long-term relationships.
"Rebel Marketing" can also refer to our Editorial and Marketing Services Package, empowering change-makers, influencers, and activists to initiate inspiring, transformative media campaigns.
Our Rebel Marketing strategy focuses on grassroots community engagement and collaboration.
Key components include:
  • Community Building: Harnessing the Power of our Rebel Market events to bring people together and foster connections.
  • Content Creation: Utilizing The Rebellion media channel and our Rebel Market channel to produce and distribute engaging content.
  • Social Media: Building a strong online presence through consistent, authentic communication.
  • Collaborative Campaigns: Partnering with local businesses and influencers to amplify our reach.
Our change-makers and thought leaders come from many different spheres, and are critical to driving our social campaigns. Campaign drivers launch social campaigns with video memes, designed to inspire co-creation and redistribution of campaign media by Catalyst & Co.
One example is our flagship event Rebel Market another example is the unique and powerful ability to inspire thousands of small groups to spontaneously engage will flood feeds with intentional, transformative creativity. To accelerate our transformational media campaigns, Catalyst & Co. will deploy multiple on-the-ground media co-creation strategies. One example is Catalyze, the evolution of the Flash Mob, a sudden performance based on a strategic, positive action - dancing, singing, meditation, random acts of compassion, street theater, pop-up occupations, marching bands, etc. that are filmed and uploaded to our site.
Curious to hear more? Let's connect and explore how we can synergize to form Win-Win Collaborative Partnerships
Generating Valuable Insights
Feedback and Adaptation
We collect direct feedback from the community, allowing for continuous improvement and adaptation of our strategies. This ensures that our approach remains relevant and effective in meeting the needs of our participants and partners.
Market Research
Our events and interactions offer insights into local preferences, behaviors, and trends. This valuable market research informs future marketing and business decisions, helping our partners stay ahead of the curve.
Community Pulse
Through our close engagement with the community, we gain a deep understanding of the local culture, aspirations, and challenges. This knowledge helps us and our partners create more meaningful and impactful initiatives.
Empower Change:
"Rebel Marketing"
Making Movements Move!

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Rejecting Scarcity
We embrace abundance, leveraging shared resources for mutual benefit.

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Collective Empowerment
Pooling skills, knowledge, and assets, we create an ecosystem where artists, communities, and commerce thrive.

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Igniting Change
Rebel Market is a catalyst for grassroots change, modeling an alternative economy.
Rebel Marketing: Cultivating Organic Connections
In today's fast-paced digital landscape, we have the power to share our work widely, but also face a flood of content. That's why an interconnected, ecosystem-based approach is crucial for building a thriving community.
Empowered or Overwhelmed?
Today, we have the power to share our own work, but also face a flood of productivity - making collaboration and community crucial.
Interconnected Approach
Our approach is based on the ideas of mycelial networking and Indra's Web, which show the importance of relationships and connections.
Building a Thriving Ecosystem
We want to create an environment where we can all succeed and uplift the community, just like the parts of a healthy ecosystem support each other.
Supporting the Collective
Collective Support
We've built a platform to uplift the collective - a place to share our gifts and unlock synergies.
Unlocking Synergies
Together, we can achieve more than we ever could alone. Our collaborative platform facilitates powerful connections.
Rebel Marketing: The Science and Theories of Organic Networking
Humanity's creativity is evolving, but we are held back by old structures and social, political, and economic conceptions.
How can we leverage our understanding of teal organizations and community-based cultures to create a collaboration economy?
How can we build collaborative ecosystems that empower local communities to scale into effective social movements?
Mycelial Networking
Just as mycelial networks facilitate the exchange of nutrients, information, and resources, our "Rebel Marketing" approach is rooted in the power of organic, decentralized connections.
Indra's Web
By understanding the web of interdependence that shapes our world, we can build long-lasting bonds with our audience and drive true, purpose-driven growth.
Co-Creative Community
We're committed to creating platforms and experiences that empower people to shine and elevate the community through collaboration and the sharing of gifts.
Rebel Market powered by Catalyst & Co.
We're dedicated to igniting movements that empower human connection and community-driven growth. Join us as we unlock the transformative potential of organic networking, elevating and synergizing our networks together.